WebClick Tracer

Unveiling Koomi’s secrets: John Michael Hilton’s marketing mastery

John Michael Hilton, chief of Visum Ventures and the mastermind behind the success of Koomi, recently shed light on one of the major hurdles encountered when launching a yogurt brand in the Philippines.

Taking to his Facebook account, John shared a valuable insight into managing a relatively new player like Koomi in the local market.

“Prior to Koomi, yogurt was known as either expensive or sour. To address this perception, we implemented a strategic marketing approach by offering both an Australian blend and a Filipino blend,” he said.

By introducing a diverse range of flavors that cater to both local and international preferences, Koomi successfully differentiated itself in the Philippine yogurt market.

Milyonaryo | Latest News