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The Business Manual features Lazada Philippines CEO Carlos Barrera for April, aiming to inspire digitalization in MSMEs

The front cover of The Business Manual for the month of April showcases Lazada Philippines CEO Carlos Barrera, highlighting his insights on digitalization and modernization through technology

The issue is dedicated to aspiring businessmen and entrepreneurs in the small, micro, and medium-sized enterprises in the Philippines, with the aim of inspiring changes in the business landscape through digitalization.

The publication hopes to leverage the potential of this new channel to promote and support the nation’s MSMEs and their owners.

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