It’s the season of love, and what better way to show it than through a towering billboard on one of Manila’s busiest thoroughfares?
That’s exactly what entrepreneur and Mercato Centrale co-founder RJ Ledesma did when he unveiled his favorite loveteam of all time through a larger-than-life advertisement on EDSA.
But this isn’t just any love team. It’s Ledesma’s very own parents who are featured on the billboard, under the heartwarming message “Forever Love.”
The billboard, created by Great Image, captures the essence of enduring love and is sure to bring a smile to the faces of all who pass by it.