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Rags2Riches gets a makeover: Co-founder explains the rebranding

Reese Fernandez, the co-founder of Rags2Riches, shed light on her venture’s recent rebranding efforts

.In a Facebook post, she emphasized that at R2R, every detail is chosen with purpose.

“Essentially, we want to introduce R2R to the world in the clearest way possible. We want our future advocates to look at our logo and read it exactly in the way it was intended: no stress, no confusion, just clarity.”

She said that while their brand identity on social media and digital platforms will follow the new brand, some of their tags may still carry their old logo.

“Essentially, we want to introduce R2R to the world in the clearest way possible. We want our future advocates to look at our logo and read it exactly in the way it was intended: no stress, no confusion, just clarity.”

She added that while their brand identity on social media and digital platforms will follow the new brand, some of their tags may still carry their old logo.

“However, we still have some products and stocks of metal labels and cloth labels with the old logo. What will we do with them? Since it does not align with our values to just discard them, you might still get a few pieces from us with the old logo until the end of this year. Treat them well and keep them close, they might be collector’s items in the future.”

Milyonaryo | Latest News