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Lechon icon Zubuchon to focus on home province, Manila branches to close

Zubuchon, the distinguished Cebu-based lechon dining establishment, is shuttering all of its Manila branches, effective this month.

In an official statement on its Facebook page, the food chain revealed its plan to close not only its restaurants but also its commissary operations in the metro.

“After 14 years, we believe Zubuchon has accomplished a significant portion of its initial objectives. However, factors like the pandemic, unreasonable commodity costs, and other challenges have prompted us to reconsider our intentions for any additional expansion in Manila,” Zubuchon said.

Nonetheless, the company provided reassurance that their operations within their hometown will continue.

“We want to affirm that all of our Cebu branches will remain operational, and our intention is to foster further growth in that region,” the company said.

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