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Kimberly Yao’s milestone: CloudEats expands with Burger Beast

By Eileen Mencias

CloudEats co-founder and Group CEO Kimberly Yao has finally taken the leap.

Its virtual brand, Burger Beast, has established physical shops on opposite sides of town.

“It has been an action-packed first month of the year at CloudEats with back-to-back store openings for Burger Beast, including Ayala Mall’s UP Town Center and our new flagship store at the SM Mall of Asia,” Yao said.

CloudEats, a pioneer cloud restaurant handling digital orders in the country since 2019, found itself well-positioned during the pandemic when the lockdowns presented several opportunities.

Burger Beast features a build-your-own-burger kiosk that allows customers to customize their burgers, from the patties to the fix-ins, sauce, and add-ons to create their ‘beast of a burger.’

“This is the first of its kind for any burger joint in the country,” Yao said.

Indeed, Yao has been very busy. CloudEats just moved into its new office in Ho Chi Minh and is working on launching more brands and cuisines in Saigon.

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