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Joey Concepcion tells MSMEs: Be the face of your brand

For bilyonaryo Joey Concepcion, succeeding as a small business owner requires having some influencer skills.

The RFM Corp. president and CEO said running a startup requires a lot of soft skills, including being the face of your own business.

“Being the face of your brand adds value to your business and can be a way for people to be familiar with you and the story behind your business,” he said.

For Concepcion, it’s about maximizing one’s social media reach.

“If you think you have the potential to be entertaining and attract followers, take the challenge and level up your skill as a content creator for your brand,” he added.

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