Market research firm Agile Data Solutions has expanded its user base for the Hustle PH app to 50,000, tapping into these users for studies required by its clientele of international fast-moving consumer goods, telecommunications, and technology companies.
Agile Data Solutions attributes its success to an unconventional strategy that has generated P27 million in revenues for 2023.
“It is our loyal base of customers, both local and international companies, who seek fast and reliable consumer and market data, fueling our growth,” said Agile Data Solutions co-founder and chairman Jason Gaguan.
Hustle PH offers its users an easy and enjoyable way to earn cash by completing missions during their free time, with each mission taking 5 to 30 minutes to complete.
These missions may include answering survey questions, checking prices and product availability in stores, posing as regular customers and reporting their observations, and conducting product reviews, among others.
The app is completely free, and the rewards are sent directly to the users’ Hustle app e-wallets. Agile Data Solutions, which began in 2021 and fully launched in 2022, has competed head-to-head with established and larger market research firms armed with tech that delivers results faster and more cost-efficiently.
“We follow two very basic business principles: continuously improve the product daily and always earn much more than what we spend. We continue to find ways to scale our business through technology rather than spending massive amounts of cash. From my point of view, that is real sustainable growth,” Gaguan explained.
Some of Agile Data Solutions’ clients include Unilever, Smart Communications, Globe, PayMaya, Japan Tobacco International, and Unilab.