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How But First Coffee’s Anna Magalona-Go turned daily struggle into a business dream

But First Coffee founder and CEO Anna Magalona-Go recently opened up about the humble beginnings of her successful coffee empire.

In a featured video, Anna recounted her experiences as a coffee-loving newcomer to Manila.

Fresh out of college from Bacolod City, Anna craved a cup of coffee to kickstart her first job in the big city. However, she was surprised by the high cost of a simple iced coffee. This experience sparked the idea for But First Coffee: delicious, affordable coffee accessible to everyone.

Watch the story behind BFC and get to know the challenges of franchising a business.

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