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From engineer to entrepreneur: Anna Magkawas’ inspiring odyssey

Anna Magkawas, the CEO of Luxe Beauty and Wellness Group, is not your ordinary entrepreneur.

Her journey from an electrical and electronics engineering graduate to a celebrated entrepreneur is nothing short of inspiring.

Before making her grand entrance into the world of beauty and wellness, Anna honed her skills as a tenacious sales representative at eCopy Corporation and JCS Pharmaceuticals Inc. Her background in engineering coupled with her prowess in sales was a unique blend that would later set the stage for her ascent as a visionary business leader.

In a recent exclusive dialogue with Go Negosyo founder Joey Concepcion, Anna provided her invaluable insights into the beauty and wellness industry.

Anna’s affinity for entrepreneurship has deep roots, stretching back to her childhood when she eagerly sold an array of goods.

She is a multifaceted talent. In 2016, she ventured into the digital realm with her brainchild, Luxe online business. Anna wisely registered it as a one-person corporation with the Securities and Exchange Commission, setting the stage for her future accomplishments.

One of the defining moves that Anna made, as noted by Joey Concepcion, was to carve out her very own brand. “You don’t need a factory. It’s the brand that’s most important,” he emphasized, underscoring the critical role of brand identity in the beauty and wellness sector.

Enlisting endorsers and influencers to enhance her product’s appeal has proven to be a strategic masterstroke.

Joey wisely advises her to continuously inspire and motivate her team, emphasizing that, ultimately, it’s the collective effort of the team that drives a company to unparalleled heights of success.

Milyonaryo | Latest News