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Charles & Keith makes loyal Pinay fan a model

After defending her position that Singapore brand Charles & Keith is a luxury brand for someone with humble beginnings, Filipina Zoe Gabriel has been tapped as a community ambassador for their purple Alia bag.

“The launch of this special iteration of the Alia bag is in support of UN Women’s ‘Storytelling for Gender Equality’ programme,” the brand said in its post.

Charles and Keith previously invited Gabriel to tour their factory after the teen was bashed by those who belittled the brand.

Zoe said that while the brand may seem mid-range instead of high end compared to other luxury bags, her attitude amid the online attacks impressed the founders as they said she represents the positive things about their products and business principles.

Milyonaryo | Latest News