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Building your brand: Lessons from Mink CEO Rizza Sebastian

Rizza Sebastian, the founder and CEO of Mink, recently imparted a valuable business insight to her fellow entrepreneurs via social media.

In an Instagram reel, Rizza discussed her approach to integrating personal branding and marketing into every aspect of her endeavors.

For example, she highlighted her business, Let’s Glow Aesthetics, emphasizing her strategy of organically incorporating it into conversations and interactions, regardless of the time or place.

“We should be a walking ambassador for our businesses,” she said. In her case, she always showcases her nails and let it be a conversation starter and intro her brand. Rizza added that since she’s in the self care business, she also reminds her staff to look good especially during events and promotions.

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