WebClick Tracer

Betting on bigas: Goldmine Farm to Market targets 100 new franchisees

Rice retailer Goldmine Farm to Market is seeking 100 new franchisees this year, capitalizing on Filipinos’ love for the country’s staple food.

Company founder Orlando Manuntag said the rice retail business offers a fast return on investment (ROI) due to Filipinos’ inherent dependence on rice. He claims franchisees can see returns within eight to ten months.

Goldmine Farm to Market will be showcasing its franchise program at the upcoming Franchise Asia Philippines (FAPHL) 2024 happening from April 12 to 14. To attract potential investors, the company is offering a P100,000 rebate on the franchise package.

The initial franchise package focuses on retailing 12 rice varieties, including regular milled, premium, fancy, and colored options like brown, red, and black rice. Glutinous rice and imported jasmine and Japanese varieties are also included. In the second phase, franchisees can expand their offerings to encompass organic produce and corn coffee.

Manuntag emphasized that the company’s business model goes beyond profit. “We ensure livelihood for local farmers by sourcing our rice directly from them,” he said.

The company currently has 10 franchise stores across Metro Manila and Calabarzon, with a significant portion owned by families of overseas Filipino workers.

Milyonaryo | Latest News