A vocal member of the Move As One Coalition took to Twitter to voice her strong objections to a recent advertising campaign by Angkas.
Hyacenth Bendana raised significant concerns about the content and messaging of the advertisement, deeming it highly problematic due to its portrayal of incestuous themes and the perpetuation of unhealthy sexual power dynamics.
In her tweet, Bendana didn’t mince words, describing the ad as “bad” and directly addressing her concerns to the co-founder and CEO of the company, George Royeca.
Recognizing the importance of holding companies accountable for their actions, Bendana took it upon herself to reach out personally to Royeca, seeking a resolution for the troubling issues raised by the ad.
The reverberations of Bendana’s tweet have sparked a wider discussion on social media about responsible advertising and the ethical responsibilities that companies bear.
Dalhin kong twitter kasi nakakaimbyerna kayo ang aga-aga @angkas
This is a bad ad. You're a male-led and male-dominated company promoting incest and unhealthy sexual power dynamics in an ad.
Umayos nga kayo. pic.twitter.com/59ynuoMKzz
— Reycel Hyacenth Nacario Bendaña (@hyabendana) June 9, 2023
Di pa ako natutunawan. Do you even know how common sexual assault is by stepfathers in the Philippines? @angkas
Sana gumawa muna ng basic research ad team nyo bago magpalakad ng ganitong kagaguhan.
Inonormalize talaga natin incest at gagawing funny? Paka-sahol.
— Reycel Hyacenth Nacario Bendaña (@hyabendana) June 9, 2023
